The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
"synopsis" may belong to another edition of this title.
Professor Pervez N. Ghauri teaches International Marketing and International Business at King's College London.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Higher Education 01/03/2010, 2010. Book Condition: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780077122850
Book Description The McGraw-Hill Company. Book Condition: New. pp. 728. Bookseller Inventory # 4218274
Book Description McGraw-Hill Higher Education, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0077122852