Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
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Book Description McGraw Hill Higher Education 01/03/2014, 2014. Book Condition: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780077161088
Book Description McGraw Hill Higher Education, 2014. Paperback. Book Condition: New. book. Bookseller Inventory # 0077161084
Book Description McGraw Hill Higher Education, 2014. Paperback. Book Condition: Brand New. global edition edition. 738 pages. 9.92x7.80x1.26 inches. In Stock. Bookseller Inventory # __0077161084