Foundations of Marketing;UK Higher Education Business Marketing - Softcover
Foundations of Marketing
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About the Author:
John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia. He has a distinguished track record of teaching and research in the fields of marketing and business strategy. In particular, he is known for his work in the area of marketing resources and capabilities and how these factors impact on organisational performance. He is a founder member of the MC21 group which has conducted research on marketing resources and performance across 15 countries. Other current research interests include evolutionary perspectives on marketing and strategic decision making. David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing.
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- PublisherMcGraw-Hill Inc., Us
- Publication date2015
- ISBN 10 0077167953
- ISBN 13 9780077167950
- BindingPaperback
- Number of pages384
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Foundations of Marketing
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ISBN 13: 9780077167950
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Foundations of Marketing (UK Higher Education Business Marketing)
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Foundations of Marketing
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Foundations of Marketing;UK Higher Education Business Marketing
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Foundations of Marketing (UK Higher Education Business Marketing)
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Foundations of Marketing (UK Higher Education Business Marketing)
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL9558550
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Foundations of Marketing (UK Higher Education Business Marketing)
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Foundations of Marketing
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