Learning Aid to accompany Essentials of Marketing - Softcover
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing
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- PublisherMcGraw-Hill/Irwin
- Publication date2009
- ISBN 10 0077246438
- ISBN 13 9780077246433
- BindingPaperback
- Number of pages448
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