9780077324452

Strategic Management: Concepts

Rothaermel, Frank

ISBN 10: 0077324455 / 0-07-732445-5
ISBN 13: 9780077324452
Publisher: McGraw-Hill/Irwin
Publication Date: 2012
Binding: Softcover
About this title:
Synopsis:
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook... OneVoice... OneVision

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Book Description: McGraw-Hill, 2012. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![4452MG StrategicManagOri]. Bookseller Inventory # 978007732445288

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Book Description: McGraw-Hill/Irwin, 2012. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. One Book. One Voice. One Vision. Bookseller Inventory # ABE_book_new_0077324455

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