MP Loose-Leaf for Ball, International Business w/CESIM Access Card

Ball, Donald A; Geringer Professor, Michael; Minor Chair Dept Of Management Marketing And International Business, Michael S; McNett Assoc Prof Of Mgmt Chair Bus Studies Dept, Jeanne M

ISBN 10: 0077606132 ISBN 13: 9780077606138

Publisher: McGraw-Hill Education, 2012

Synopsis

Book by Ball, Donald, Geringer, Michael, Minor, Michael, McNett, Jeanne

About this title

About the Author:

Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2012
• ISBN 10: 0077606132
• ISBN 13: 9780077606138
• Binding: Ring-bound