Connect Plus™ Marketing gives students access to an integrated eBook, allowing for anytime, anywhere access to the textbook. With each homework problem directly mapped to the topic in the book, the student is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics.
Connect® Marketing is available with Cateora/Gilly/Graham, International Marketing, 16th edition. Connect Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they’ve learned and receive immediate feedback. Instructors can customize these activities and monitor student progress. Connect Marketing for International Marketing includes:
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Book Description Mcgraw Hill Publishers. Book Condition: New. Brand New, This item does not come with text book, contains only access code. Bookseller Inventory # 0077642236
Book Description McGraw-Hill/Irwin, 2012. Printed Access Code. Book Condition: New. book. Bookseller Inventory # 0077642236