9780078028908

Strategic Marketing

Cravens, David; Piercy, Nigel

ISBN 10: 0078028906 / 0-07-802890-6
ISBN 13: 9780078028908
Publisher: McGraw-Hill/Irwin
Publication Date: 2012
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Editorial reviews may belong to another edition of this title.
 

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International Edition
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Strategic Marketing (ISBN: 9780078028908)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
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Book Description: McGraw-Hill Education. Book Condition: Brand New. International, Softcover Edition. This is an International Edition. Bookseller Inventory # 35053093

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INTERNATIONAL EDITION---Strategic Marketing, 10th edition (ISBN: 9780078028908)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: LOCALBOOKS LLC (Bolingbrook, IL, U.S.A.)
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Book Description: Paperback. Book Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Bookseller Inventory # 30311

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International Edition
International Edition
Strategic Marketing (10TH International Edition) (ISBN: 9780078028908)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: Dynamicstext (MY, KL, Malaysia)
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Book Description: McGraw-Hill Higher Education, 2012. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English. Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing. Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 002555

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International Edition
Strategic Marketing (ISBN: 9780078028908)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: K2J Intertrade Co., Ltd. (Bangkok, N/A, Thailand)
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Book Description: Book Condition: NEW. BRAND NEW *** INTERNATIONAL EDITION ****The main content in chapter has same content as US edition. BOOK ONLY. Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. Bookseller Inventory # I9780078028908

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International Edition
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Strategic Marketing 10th (ISBN: 9780078028908)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: Nobletext (Cheras, KL, Malaysia)
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Book Description: McGraw-Hill College, 2012. Soft cover. Book Condition: New. This is an Brand new International Soft Cover Edition.Different ISBN number and Cover Page with US Edition but content same with US.Book was High Quality Printed.This International Edition might have minor different at the exercise or short test at the end of chapters with US edition in very rare case.It is NOT low cost printed in India Edition.DHL/Fedex 3-5 days delivery.Tracking number provided. No P.O Box, APO, FPO address. Bookseller Inventory # 000642

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Strategic Marketing (ISBN: 0078028906 / 0-07-802890-6)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: reachtext (Hawthorne, CA, U.S.A.)
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Book Description: McGraw-Hill/Irwin, 2012. Softcover. Book Condition: New. 10. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Bookseller Inventory # ibs-3179

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International Edition
International Edition
Strategic Marketing (ISBN: 0078028906 / 0-07-802890-6)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: SnowWise (Bangkok, -, Thailand)
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Book Description: Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 10 edition, , , Softcover International edition , High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 104792

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Strategic Marketing (ISBN: 0078028906 / 0-07-802890-6)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
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Book Description: Book Condition: Brand New. Brand New ,10 edition, , , Softcover International edition GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 4792

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Strategic Marketing (10th International Edition) (ISBN: 9780078028908)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: Amfa Book Store (Florida, FL, U.S.A.)
Bookseller Rating: 4-star rating
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Book Description: McGraw-Hill Higher Education, 2012. Soft cover. Book Condition: New. This is an Original International Edition!Human Resource Management : Gaining a Competitive Advantage. A BRAND NEW textbook wrapped neatly in a tip-top condition. All pages printed color in glossy acid free paper and all in English writing. All books efficiently shipped from Asia countries. We ship books via reliable freight forwarding center, UPS and DHL. Shipping with EXPEDITE shall take 3-4 business days within US, Canada, UK, Europe countries, Australia, and Asia countries, except Israel. We do not ship to PO BOX, APO BOX, AFO BOX. For a prompt and cost effective delivery, please opt for EXPEDITE! Thank you for visiting our store!. Bookseller Inventory # 004524

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Strategic Marketing, 10e (ISBN: 0078028906 / 0-07-802890-6)
Cravens, David;Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
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Book Description: Book Condition: New. Brand New. Softcover International Edition. Same contents as US edition. Ships SAME or NEXT business day. We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # 20130802-42163

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