9780078028908

Strategic Marketing

Cravens, David; Piercy, Nigel

ISBN 10: 0078028906 / 0-07-802890-6
ISBN 13: 9780078028908
Publisher: McGraw-Hill/Irwin
Publication Date: 2012
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Editorial reviews may belong to another edition of this title.
 

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: ENB (Holtsville, NY, U.S.A.)
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Book Description: McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0078028906 Brand New,Paperback,International Edition,Cover & ISBN may be different from US edition.Printed in English Language,Prompt shipping by USPS/UPS/DHL/Fedex. Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # SAP#I1215

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: BookWormUSA (Houston, TX, U.S.A.)
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Book Description: McGraw-Hill, 2012. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![8908MGStrateMrktCravenIE]. Bookseller Inventory # 007802890688888

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: TextbookRush (Grandview Hts, OH, U.S.A.)
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Book Description: McGraw-Hill Education. Book Condition: Brand New. International, Softcover Edition. This is an International Edition. Bookseller Inventory # 35053093

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: LOCALBOOKS LLC (Bolingbrook, IL, U.S.A.)
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Book Description: Paperback. Book Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Bookseller Inventory # 30311

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: Dynamicstext (MY, KL, Malaysia)
Bookseller Rating: 5-star rating
Quantity Available: 4

Book Description: McGraw-Hill Higher Education, 2012. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English. Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing. Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 002555

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: CHUTATIP NGAMSUDCHAI (Penang, PN, Malaysia)
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Book Description: 2012. Soft cover. Book Condition: New. book Condition: Brand New. International Edition. Softcover. Different ISBN and cover image with US edition but contents with US edition. Fast shipping and ship within 48 hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases at the end of chapters compare to US edition. Bookseller Inventory # 001952

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: reachtext (Hawthorne, CA, U.S.A.)
Bookseller Rating: 5-star rating
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Book Description: McGraw-Hill/Irwin, 2012. Softcover. Book Condition: New. 10. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Bookseller Inventory # ibs-3179

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: Nobletext (Cheras, KL, Malaysia)
Bookseller Rating: 4-star rating
Quantity Available: 3

Book Description: McGraw-Hill College, 2012. Soft cover. Book Condition: New. This is an Brand new International Soft Cover Edition.Different ISBN number and Cover Page with US Edition but content same with US.Book was High Quality Printed.This International Edition might have minor different at the exercise or short test at the end of chapters with US edition in very rare case.It is NOT low cost printed in India Edition.DHL/Fedex 3-5 days delivery.Tracking number provided. No P.O Box, APO, FPO address. Bookseller Inventory # 000642

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
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Bookseller: K2J Intertrade Co., Ltd. (Bangkok, N/A, Thailand)
Bookseller Rating: 5-star rating
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Book Description: Book Condition: NEW. Edition 10. BRAND NEW *** INTERNATIONAL EDITION ****The main content in chapter has same content as US edition. BOOK ONLY. Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. Bookseller Inventory # I9780078028908

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Cravens, David; Piercy, Nigel
ISBN 10: 0078028906
ISBN 13: 9780078028908
Bookseller: SnowWise (Bangkok, -, Thailand)
Bookseller Rating: 4-star rating
Quantity Available: 4

Book Description: Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 10 edition, , , Softcover International edition , High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 104792

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