New Venture Creation: Entrepreneurship for the 21st Century - Softcover
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.
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- PublisherMcGraw-Hill Education
- Publication date2011
- ISBN 10 0078029104
- ISBN 13 9780078029103
- BindingPaperback
- Number of pages608
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New Venture Creation: Entrepreneurship for the 21st Century
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