This straightforward guide to establishing, managing, and owning a small business has been thoroughly updated, revised and redesigned while preserving the readability and practical flavour that distinguished past editions. Based on field-tested, proven techniques successfully used by real-world entrepreneurs, all essential small business management concepts are covered in a highly readable, practically-oriented presentation, and discussed in terms of how they can add to the small business operator's chances for success. New pedagogical features include a continuing (chapter-by-chapter) exercise called "Developing A Business Plan", new case studies, many of which are computer integrated, and lively real-world vignettes opening each chapter. New chapters on ethics and social responsibility, the development of the business plan, and operations management have been added. Also available - Instructor's resource kit (ISBN 0-07-911459-8) and video series (ISBN 0-07-911517-9)
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Book Description McGraw Hill Higher Education, 1993. Book Condition: Very Good. 6th edition. N/A. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP65605927