Marketing Research: An Applied Approach - Hardcover
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
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- PublisherMcGraw-Hill College
- Publication date1995
- ISBN 10 0079122523
- ISBN 13 9780079122520
- BindingHardcover
- Number of pages880
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Marketing Research: An Applied Approach
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(1995)
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Marketing Research : An Applied Approach
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Marketing Research: An Applied Approach
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Book Description Condition: Good. CD Missing. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-T-009-02026
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Marketing Research
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Book Description Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.4. Seller Inventory # G0079122523I4N00
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Marketing Research: An Applied Approach
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McGraw-Hill Companies
(1995)
ISBN 10: 0079122523
ISBN 13: 9780079122520
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