The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third edition and all are by recognized international experts. They have been carefully edited into an integrated framework to guide and stimulate the reader and fully reflect the rapidly changing world marketing environment. The objective is to help the reader define the problems he or she is likely to encounter in international marketing, bearing in mind that defining the problem is the single most important prerequisite to solving it. The present collection is designed to meet the need of both executives and students for impulses to stimulate their own thinking. It enables the reader to make his or her own diagnosis of differences and similarities in marketing structures around the world, and it provides guidelines for the planning of appropriate marketing strategies.
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Book Description Pergamon Press, 1980. Book Condition: Good. Revised. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP7573456
Book Description Pergamon Press, 1980. Book Condition: Good. Revised. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP79374200
Book Description Pergamon Press, 1980. Book Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3633020
Book Description Pergamon Press, 1980. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0080255426
Book Description Book Condition: Good. International Marketing Strategy (Pergamon policy studies on business). Bookseller Inventory # SKU0634978
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800802554224.0