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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisPreface. List of Tables. Acknowledgements. The Contributors. Part1: Concepts and Issues. Part II: Cases and Business Perspectives. Part III: What Marketing Strategies for the Future? Glossary. Bibliography. Index. Seller Inventory # 5888742
Book Description Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What are the trends affecting the marketing of services Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future This work presents a fresh approach to questions of marketing strategies for services in global markets. Seller Inventory # 9780080423890
Book Description Condition: New. Seller Inventory # V9780080423890