Scanning has long been an important element of strategic management and is continually developing. Companies need to identify emerging changes early enough to gain advantage from them. This intelligence is vital in a world of increasing change and uncertainty.
Published in association with the Planning Forum, this book provides a framework for designing, creating and managing an environmental scanning system as a key element in the strategic management of an organization. The methodology of analysing signals of change in social, technological, competitive, political and financial contexts is investigated.
Useful methods and techniques are presented, together with an extensive analysis of available literature.
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Book Description Pergamon, 1994. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0080423949