Pop : Truth and Power at the Coca-Cola Company - Hardcover

9780091799687: Pop : Truth and Power at the Coca-Cola Company
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Book by Hays, Constance

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About the Author:
Constance Hays has been a reporter for The News & Observer Raleigh, N. C. and, since 1986, for The New York Times where she covered the food and drink industry for three years.
Review:
"Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way." * The Sunday Times * "Coca-Cola no longer bestrides the world as it once did. The glory days are over-The chain of events that led to this situation is nicely chronicled-in this entertaining and well-researched book-Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book." * The Sunday Telegraph * "Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars'" * The Saturday Telegraph *

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  • PublisherGardners Books
  • Publication date2004
  • ISBN 10 0091799686
  • ISBN 13 9780091799687
  • BindingHardcover
  • Edition number1
  • Number of pages352
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9780099472575: Pop: Truth and Power at the Coca-Cola Company

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ISBN 10:  0099472570 ISBN 13:  9780099472575
Publisher: Arrow, 2005
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Hays, Constance
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Constance Hays
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Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. HARDBACK IN JACKET 2004. Clean & tight. No inscriptions. Flat pages. Jacket is not torn. Jacket is now under clear removable covers. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref 447.3. Pop: Truth and Power at the Coca-Cola Company. Seller Inventory # 043205

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