In a career spanning four decades Rupert Murdoch has built News International into a $70 billion corporation. Through a series of breathtaking gambles he expanded from his base in the Australian newspaper business to achieve a preeminent position in the UK's media, and to control a huge slice of Hollywood. Increasingly his company has built a presence in online and digital media, most recently through its acquisition of MySpace, and he is steadily expanding into Southeast Asia. But Murdoch is more than a predatory and merciless deal-maker. His company does not only generate dizzying profits and growth rates. His company generates the information that forms our understanding of the world. He presides over what we read, what we watch, what we come to believe about ourselves, to an extent that is without serious parallel anywhere on earth. In the words of Michael Wolff, Murdoch 'held more power over more time than any other contemporary figure'. Working with unrivaled access to Murdoch himself, his family, and his inner circle of advisers, Wolff shows how Murdoch came to wield this power and the uses he has made of it. Murdoch has become almost invisible behind the strong emotions he provokes. Now Wolff's account reveals the qualities that took Murdoch to the top of the world and have kept him there. In doing so he tells a business story that is also the story of a man's life, and the story of our times.
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If Rupert Murdoch isn’t making headlines, he’s busy buying the media outlets that generate the headlines. His News Corp. holdings--from the New York Post, Fox News, and most recently The Wall Street Journal, to name just a few--are vast, and his power is unrivaled. So what makes a man like this tick? Michael Wolff gives us the definitive answer in The Man Who Owns the News.
With unprecedented access to Rupert Murdoch himself, and his associates and family, Wolff chronicles the astonishing growth of Murdoch's $70 billion media kingdom. In intimate detail, he probes the Murdoch family dynasty, from the battles that have threatened to destroy it to the reconciliations that seem to only make it stronger. Drawing upon hundreds of hours of interviews, he offers accounts of the Dow Jones takeover as well as plays for Yahoo! and Newsday as they’ve never been revealed before.
Written in the irresistible stye that only an award-winning columnist for Vanity Fair can deliver, The Man Who Owns the News offers an exclusive glimpse into a man who wields extraordinary power and influence in the media on a worldwide scale--and whose family is being groomed to carry his legacy into the future.
Q: Over the years, Rupert Murdoch has built a personal fortune worth $9 billion and a global media empire that includes more than 100 newspapers, the Fox movie studio and television networks, satellite TV systems in Europe and Asia, the book publisher Harper Collins, and MySpace. Despite that, he has continued to be regarded as an outsider, an interloper at the establishment ball. Is that perception of him accurate, or is it an image that he has carefully cultivated to serve his own goals?
Michael Wolff: I think both are absolutely true. Rupert Murdoch came into this business as an outsider and he continues to see himself as such, no matter that he owns everything, controls everything, and is the central person of our time. He continues to see himself as an outsider and it gives him enormous happiness, joy, and a reason to get up in the morning to stick it to, I guess, the rest of us.
Q: In 2007, Murdoch mounted a successful $5 billion bid to acquire Dow Jones, a drama that occupies center stage in your narrative. Why did he pursue Dow Jones and its crown jewel, The Wall Street Journal? Was it an expression of the opportunism for which he is legendary, a bid for respectability, or both?
MW: It was a bid for a newspaper. Murdoch is a newspaper man--a man who is consumed by newspapers. His reason for being is newspapers. The Wall Street Journal is arguably second only to the New York Times, the best newspaper in the world--and Murdoch had set his sights on it long before he had any hope of getting it. That’s one of the interesting things about Murdoch: The fact that he has no hope of realizing his dreams is never an impediment to him. With Dow Jones, he was just there and just wouldn’t go away, and, finally, as in all things, it comes to him.
Q: Murdoch has said that he is “proud” of the enemies he has made. Why does he instill such strong feelings of fear, contempt, and even outright loathing in so many people? What is it about him that gets under people’s skin?
MW: The truth is that he doesn’t go along. “To get along, you go along” is not a Murdochian turn of phrase or turn of mind. He is a man who, because he comes out of the newspaper business, has fought newspaper wars and newspaper-like wars wherever he’s gone. There’s always an enemy, and an enemy gives Rupert a reason for being, it gives structure to the fight, it gets him up in the morning--and it means that at the end of the day, there’s always a winner and there’s always a loser. There’s no middle ground, there’s no ambivalence with Rupert Murdoch.
Q: The title of your book, The Man Who Owns the News, calls to mind outsized media moguls such as Henry Luce, William Randolph Hearst, and William Paley, men who relished ownership of their media properties and used them not just to build their fortunes but also to influence politics and society. Do you see Murdoch as a continuation of that historical tradition? And, if so, is he the “Last True Mogul,” an anachronistic throw-back in today’s world?
MW: The point is that Rupert Murdoch is so much bigger than any of these men. The world has never seen someone like Murdoch. He has held power literally longer than any politician, any businessman, any celebrity in our day and age. For thirty years he has been at the top of his game, more influential than anyone else across that period of time. So you have to see Rupert as absolutely sui generis, absolutely unique. We will, I doubt, ever see the likes of Rupert Murdoch again.
Q: In reporting your book, you gained an unprecedented level of access to Murdoch himself, as well as to his family members and most trusted lieutenants. How were you able to gain such access? And did Murdoch try to impose any conditions on your reporting?
MW: Absolutely no conditions were unimposed. The answer to how I gained such access remains entirely unclear to me, and I think, certainly for the first couple of months as I sat interviewing Rupert, that it was entirely unclear to him. I think he looked at me, kept looking at me, and kept asking himself, “What is this guy doing here?” This is partly a function of the unique culture of News Corp. I think Rupert’s people thought that Rupert wanted me to be there, so I kind of found my way in. But I must say that this was cooperation beyond my wildest dreams. They never said no to anything. Even when I went to Australia and spent the day with Rupert’s 99-year old mother, he called ahead and said, “Oh, tell him anything,” and she did. It has been one of the seminal experiences of my long journalistic life.About the Author:
Michael Wolff is a contributing editor and columnist for Vanity Fair, and a National Magazine Award winner and two-time nominee. His weekly column in New York Magazine, 'This Media Life', was one of the most influential commentaries about the media industry. He is the author of the best-selling Burn Rate, and of the books White Kids, Where We Stand - which became a multipart PBS series - and most recently, Autumn of the Moguls. He is a frequent guest commentator on a range of national news shows, and his journalism appears regularly in the Guardian.
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