"synopsis" may belong to another edition of this title.
The E-Commerce Book is a paper-and-ink-solution, but don't let that put you off. It promises to transform buy-in and bullishness into results. Korper and Ellis set their out stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet, covering all points from sales and marketing to technology and architecture, stopping at globalization and off-the-shelf e-commerce solutions along the way.
Refreshingly for the hyped and happening world of e-commerce, the authors make no dramatic claims--it isn't going to be easy, but with ambition, creativity, and access to the right information (i.e., this book), it's possible to do e-business with the best of them. And if you're late, don't worry. "The Internet's extraordinary youth means its earnings potential has no apparent ceiling," they say. "Plenty of room still exists for pioneers to enjoy similar e-commerce success." The text is aimed squarely at businesses, and the language and aspirations resound to an accessible commercial rhythm--variations on the phrase "the beauty of electronic commerce is that when you do one thing right, you get paid over and over" are still in the count.
Age often takes second place to youth in adapting to technology and ideas--think of those organizations using preteen business advisors. With the help of The E-Commerce Book, your company could soon be surfing with the little boys. --Iain Campbell
- IS OPPORTUNITIES
"Business-to-business and business-to-consumer models are clearly defined... Offers readers the latest examples of best practice across a range of industry sectors and looks at features, such as auction technology and security, which are crucial to e-commerce success."
- IT TRAINING
"If you want to be successful read this. A fantastic book for anyone that wants to know more about e-commerce. This book is written in a way that anyone, technical or not, can feel totally informed upon finishing it and more importantly, will refer back to many many times. I highly recommend it! There are many e-commerce books out there but this one is a must have!"
- CHERYL MURPHY, SALES MANAGER, ORACLE PUBLISHING
Praise for the Authors' E-Commerce Program:
"I wanted to let you know how pleased I am as a new student of your E-Commerce Program. During the first hour of the first class, you presented an idea that could save my company ten times the cost of the course tuition."
- Thomas(Tom) A. Kirwan, Director-Logistics, Fujitsu Network Services, a division of Fujitsu Network Communications
"...I may never need to set up an entire website,
but now I understand the business decisions that pertain to the planning, implementation, and support of e-commerce technical architectures used to support e-commerce business solutions."
- Suzanne Dixon, Manager, KPMG, LLP
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