Marketing on the Internet: Principles of On-Line Marketing - Softcover
This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.
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- PublisherRoutledge
- Publication date1999
- ISBN 10 0130105856
- ISBN 13 9780130105851
- BindingPaperback
- Edition number1
- Number of pages383
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Marketing on the Internet: Principles of On-Line Marketing
Published by
Prentice Hall College Div
(1999)
ISBN 10: 0130105856
ISBN 13: 9780130105851
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Paperback
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Book Description Paperback. Condition: New. Seller Inventory # DADAX0130105856
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