Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) - Softcover

Best, Roger J.

3.72

120 ratings by Goodreads

9780130145468: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

Softcover

ISBN 10: 0130145467 ISBN 13: 9780130145468

Publisher: Prentice Hall, 1999

View all copies of this ISBN edition:

Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout. Market-Based Management. Market Definition Potential, and Demand. Customer Analysis and Value Creation. Market Segmentation and Segmentation Strategies. Competitor Analysis and Competitive Position. Product Positioning and Product Strategies. Market-Based Pricing and Pricing Strategies. Marketing Channels and Sales Systems. Marketing Communications and Customer Response. Offensive Marketing Strategies. Defensive Marketing Strategies. Global Marketing Strategies. Developing a Marketing Plan. Strategy Implementation and Performance Metrics. Market-Based Strategies and Profitable Growth. For marketing managers.

"synopsis" may belong to another edition of this title.

From the Publisher:

Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.

"About this title" may belong to another edition of this title.