ISBN 10: 0130184314 / 0-13-018431-4
ISBN 13: 9780130184313
Publication Date: 2000
Editorial Reviews for this title:
John Daniels and Lee Radebaugh share their first hand knowledge of international business through this new edition of their market leading textbook. This textbook thoroughly discusses the differences faced in international environments, the overall strategies that companies can take, and the functional alternatives for operating abroad. Cited as having the widest coverage of all International Business textbooks, Daniels and Radebaugh have added the internationalization process to many chapters a nd have extensively revised the strategy chapters for this edition. To make learning (and teaching!) more interesting this book is overflowing with colorful maps, strong opening and closing cases, and current examples. Available with GLOBE (CD-ROM with electronic Atlas and exercises).
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