The best gets better! Ed Freeman brings his expertise on strategy and ethics to our best-selling Principles of Management Text. First management text with an AIE. Stoner is generally considered to be our highest level principles text, well-balanced and well-researched. Thoroughly fine tuned cutting edge classic video cases. New theme box on managing diversity.
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This edition continues its strong research orientation and solid theoretical underpinnings. The general theme of the 6/E is dynamic engagement--a broad term that captures the essence of change confronting future managers, and current thinking on what they'll need to succeed. The material presented revolves around the following themes: ethics, globalization, entrepreneurship and small businesses, cultural diversity, and quality.
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