This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millenniumó connectednessówith customers, with marketing partners, and with the world around us. For marketing professionals.
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Book Description Prentice Hall, 2000. Hardcover. Book Condition: New. 9. Bookseller Inventory # DADAX0130404403
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801304044041.0
Book Description Prentice Hall, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130404403
Book Description Prentice Hall, 2000. Hardcover. Book Condition: New. Bookseller Inventory # P110130404403