Type Companion for the Digital Artist (Against the Clock Series) - Softcover

McAllister, Robin B.

9780130409935: Type Companion for the Digital Artist (Against the Clock Series)

Softcover

ISBN 10: 0130409936 ISBN 13: 9780130409935

Publisher: Prentice Hall, 2001

The Typography Companion for the Digital Artist is an in-depth study of type and typography, and is a superb complement to any application-specific book that includes the use of typographic elements. From the history of modern typefaces, through the attributes of type, categories of font families, and critical design choices, the Typography Companion for the Digital Artist helps improve how documents look, their readability and balance of type elements, and offers insight into subtle usage issues often overlooked by the digital artist. For digital artists.

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From the Back Cover:

The Against The Clock Companion Series offers insight into fundamental artistic issues, such as:

basic rules of good design
proper and effective use of color
history and application of typography
typography's role in the design process
principles underlying proven and compelling Web site design

The Against the Clock Companion Series contains richly illustrated, real-world commercial and institutional examples and provides the reasoning behind the creative strategies, production methodologies, and distribution models. It addresses disciplines most critical to computer arts such as design, color, typography, and web page design.

About the Author:

Ellenn Behoriam is the President and founder of Against The Clock, which has its roots in on-site training in many of the nation's leading publishing, design, prepress and printing companies. Today, Ellenn and her staff, along with dozens of professional writers, educators, illustrators, and artists collaborate via a worldwide network to develop, illustrate, test, and publish courses for the Prentice Hall Against The Clock library. The group is dedicated to delivering the most helpful and well thought out series available for the graphic arts industry.

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