9780130411501
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller
ISBN 13: 9780130411501
Publisher: Prentice Hall
Publication Date: 2002
Binding: Hardcover
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Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 1
Book Description: Prentice Hall. Book Condition: Acceptable. Book is in Great shape, but the binding is a little loose (all pages still fully intact). ACCEPTABLE with noticeable wear to cover and pages. Binding intact. We offer a no hassle guarantee on all our items. Orders are generally shipped no later than next business day. We offer a no hassle guarantee on all our items. Bookseller Inventory # 0512KH-61271 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 1
Book Description: Prentice Hall, 2002. Hardcover. Book Condition: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Bookseller Inventory # G0130411507I4N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 1
Book Description: Prentice Hall, 2002. Hardcover. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0130411507I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 1
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 1
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 1
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 2
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 1
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Strategic Brand Management, Second Edition (ISBN: 0130411507 / 0-13-041150-7) Keller, Kevin Lane Quantity Available: 2
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Strategic Brand Management, Second Edition (ISBN: 9780130411501) Keller, Kevin Lane Quantity Available: 1
Book Description: Prentice Hall, 2003. Book Condition: Good. 2nd. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP60082552 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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