9780130418142
Principles of Marketing: Activebook Version 2.0
Philip Kotler; Gary Armstrong
ISBN 13: 9780130418142
Publisher: Prentice Hall
Publication Date: 2003
Binding: Softcover
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This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this "workbook" include: understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.
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Principles of Marketing: Activebook Version 2.0 (ISBN: 0130418145 / 0-13-041814-5) Kotler, Philip;Armstrong, Gary Quantity Available: 2
Book Description: Lebanon, Indiana, U.S.A.: Prentice Hall, 2003. Soft cover. Book Condition: New. Ship out 1-2 business day,Brand new,US edition, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, please use your post office system to track the item, item will ship out from either LA or Asia. Bookseller Inventory # ABE-5155043387 Bookseller & Payment Information | More Books from this Seller |
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Principles of Marketing: Activebook Version 2.0 (ISBN: 0130418145 / 0-13-041814-5) Kotler, Philip;Armstrong, Gary Quantity Available: 1
Book Description: Prentice Hall, 2003. Paperback. Book Condition: Brand New. 10 edition. 648 pages. 11.00x8.50x1.00 inches. In Stock. Bookseller Inventory # zk0130418145 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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