This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use it successfully. Explains and models proper design principles, which are sorely missing in current use of communication technology. Focuses on media harmony—thoroughly knowing the media one is working with and having the ability to design a visual message to convey meaning. Offers step-by-step instructions on creating graphics for the Web and presentations. Explores the theory of successfully designing mediated messages, and includes both good and poor designs. Discusses how to identify a need and select a successful design for the message. Covers the current new technologies used in communication. Offers practical instances and examples throughout. A valuable reference for professionals in public relations, advertising assistants, marketing assistants, and administrative assistants.
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Book Description Prentice Hall, 2003. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1. Media Harmony. 2. The Medium Is Message? 3. Perception. 4. Visual Technology. 5. Audio Technology. 6. Digital Video. 7. Digital Presentations. 8. Graphic Design for the WWW. 9. Default Design.10. New Technology. Bookseller Inventory # ABE_book_new_0130610283
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801306102871.0
Book Description Prentice Hall, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0130610283
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0130610283 New Condition. Bookseller Inventory # NEW4.0044513