Extend the reach of your business! Harness the Internet for greater profits, no matter what you sell! The Essential Guide to Web Strategy for Entrepreneurs is the hype-free, business-focused Web strategy guide for every entrepreneur. Minimum cost/maximum profit ideas for business models, hosting, design, content, security, databases, marketing, and more! 2 bonus CD-ROMs: an amazing library of e-commerce tutorials, resources, and software!
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The Complete Web Entrepreneur's Online Directory
Stop searching: It's all here! 100s of the best Web entrepreneur's resources, in one place—all just a click away! Whatever you need: page optimization links and tools, pay-per-click services, search engine positioning tools, email and mailing list ad services, list rentals, affiliate programs, autoresponders, free email asps, graphics resources, service providers, web page analyzers, even legal resources. More than links: descriptions, ratings, and clear explanations of how and when to use every one of these resources!17 Step-by-Step E-Commerce Tutorials
Expert online tutorials walk you through the critical tasks you need to master to start and promote your Web business! Learn how to prospect customers online, how to use CoolList, ListBot, and MessageBot, how to build email marketing campaigns, and much more!25 Powerful E-Commerce Software Packages
Here's your complete resource for the e-commerce tools you need! You'll find free software, trial software, and links to even more great tools-25 in all! It's all here: email list managers, site management tools, image optimizers, and much more—including WS_FTP LE, the world's #1 FTP software, and WinZip, the world's #1 file compression tool!
The no-hype, no-nonsense Web strategy guide for entrepreneurs!
Finally, there's a hype-free, business-focused guide to Web strategy for every entrepreneur—and especially for the traditional small business owner trying to harness the Web. Thomas P. Bergman presents intelligent, easy-to-implement strategies for extending the reach of your business, at minimal cost. From start to finish, the focus is on realism—and on profit. Drawing on the experiences of real companies, Bergman covers every key aspect of Web strategy. You'll discover how to:
The Essential Guide to Web Strategy for Entrepreneurs: your single source for the guidance and tools you need to harness the power of the Web to make your business more profitable-whether it's a traditional business or a brand new venture!
"When an expert can speak in layperson's terms to relate both the pitfalls and the opportunities of the Internet, a book comes alive with value. Bergman has accomplished this task with a pragmatic and true voice."
—Louis Columbus, Senior Research Analyst, AMR ResearchAbout the Author:
DR. THOMAS P. BERGMAN is Associate Professor, Management Department, College of Business Administration at the University of Central Oklahoma, where he currently teaches Internet-based business strategy and consulting. An engineer and CPA, he holds a Ph.D. from the University of Oklahoma. He previously worked for Arthur Andersen & Co. as an auditor. Bergman co-authored The Business Student Writer's Manual and Guide to the Internet (Prentice Hall) with Stephen M. Garrison.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801306211151.0
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0130621110
Book Description Prentice Hall, 2001. Softcover. Book Condition: Neu. Gebraucht - Sehr gut Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Finally, there's a hype-free, business-focused guide to Web strategy for every entrepreneur. Tom Bergman and Stephan Garrison present intelligent, implementable strategies for integrating the Web's capabilities into your existing business, extending its reach, and minimizing its costs. From start to finish, the focus is on realism -- and on profit.KEY TOPICS:Drawing upon the experiences of real-world companies, Bergman and Garrison demonstrate how to formulate strategies that use existing assets, minimizing risk and out-of-pocket costs and maximizing profit. Coverage includes every aspect of deploying the strategy, including choosing a Web host, creating content, evaluating Web designs, securing your site, handling transactions, and much more. The book also includes detailed coverage of marketing, organized around the four dimensions that drive any business: price, place, product and promotion. The authors also provide an easy-to-understand glossary of key Web terms. An accompanying CD-ROM contains more than 25 FREE tools entrepreneurs can use to build their Web-based business.MARKET:For serious entrepreneurs and business professionals, especially those who are deeply skeptical of the hype that has surrounded the Internet, e-commerce and e-business. 304 pp. Englisch. Bookseller Inventory # INF1000004626
Book Description Prentice Hall, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0130621110
Book Description Prentice Hall, 2001. Paperback. Book Condition: New. Bookseller Inventory # DADAX0130621110
Book Description Prentice Hall, 2001. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780130621115
Book Description Prentice-Hall. Book Condition: New. pp. 336. Bookseller Inventory # 5816868
Book Description Prentice Hall Ptr, 2001. Paperback. Book Condition: Brand New. 336 pages. 9.00x6.75x1.00 inches. In Stock. Bookseller Inventory # 0130621110