This update contains 3 new chapters of Electronic Commerce: A Managerial Perspective. These 3 new chapters maintain Turban's hands-on, real-world, international, and cutting edge focus that makes the first edition the #1 selling E-Commerce book in the market. The first chapter, Building an application with Yahoo! Store provides a step-by-step, hands-on, detailed, storefront building guide. The second chapter, Dynamic pricing offers comprehensive coverage and up-to-date information on online auctions: models, benefits, limitations, software, support, fraud, bartering, and the future including the role of Mobile Commerce (M-Commerce). The third chapter, Intrabusiness and e-Government includes case studies on real companies' use of Intranets, problems, and solutions.
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Book Description Pearson Education, 2002. Paperback. Book Condition: New. 1st. Bookseller Inventory # DADAX013065311X
Book Description Prentice Hall PTR, 2001, 2002. Soft cover. Book Condition: Brand New. No Jacket. Brand New 2002 Copyright In Softcover Format, Electronic Commerce (2002 Copyright) 2-2-2. Bookseller Inventory # 000086
Book Description Pearson Education, 2002. Paperback. Book Condition: New. Bookseller Inventory # SONG013065311X
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801306531161.0
Book Description Pearson Education, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 013065311X