This book emphasizes the practical aspects of writing and speaking for the world of work. It avoids unnecessary theoretical matters, giving useful, concrete advice that both undergraduate and graduate students can apply immediately.*Recognizes the computer has revolutionized business writing and speaking*Focuses directly on the two most important communication skills that people in business need - writing and speaking*Teaches students how to write with a straightforward, plain-English style
"synopsis" may belong to another edition of this title.
This book emphasizes the practical aspects of writing and speaking for the world of work. Focuses directly on the two most important communication skills that people in business need—writing and speaking. Emphasizes how to write with a straightforward, plain English style. Recognizes the computer has revolutionized business writing and speaking.Excerpt. © Reprinted by permission. All rights reserved.:
A famous adventure writer once said, "When I write, I try to leave out the parts people skip."
I've tried to do the same thing in this book. You'll find this book is shorter than most other business communication texts, but it's full of practical advice. That advice comes from my years as a college teacher and as a frequent consultant to business and government.
Instead of dealing with various theories of communication, this book focuses directly on the two most important communication skills that people in business need: writing and speaking. The first half of the book covers writing; the second half, speaking.
While writing this book, I've pictured myself as actually talking to my readers, as though they were my students in the classroom. As a result, I've adopted a straightforward, spoken style with—I hope—an accessible tone.
My goal is to help students dramatically improve their ability to write and speak- so they can be confident rather than self-conscious or embarrassed. The target audience is anybody in college at whatever level. The majority of my students are graduates in our MBA program. They're successful adults who want practical help they can apply today and every day in the future. Most of the examples in the book are from their work.
But undergraduate students want the same thing graduate students do: a book that really helps them.
It's my hope, then, that students using this book will understand what good writing is—and can do it. And that they will understand what good speaking is—and they can do that, too!
If you want a quick overview of the book, Chapter 1 is a short introduction to writing and Chapter 12 is a short introduction to speaking. They're good places to start. WHAT'S NEW?
This new edition, in addition to updates throughout, has added two important new chapters: Chapter 11, "Making the most of e-mail" Chapter 19, "Preparing an annotated presentation"
Instructors may be interested in looking at the new final project (Appendix A). Edward P Bailey
Marymount School of Business Administration
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Book Description Prentice Hall, 1998. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0130807311
Book Description Prentice Hall, 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 0130807311
Book Description Prentice-Hall. Book Condition: New. pp. 264. Bookseller Inventory # 58136649
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801308073111.0