9780130811226
Consumer Behavior: In Fashion
Michael R. Solomon; Nancy J. Rabolt
ISBN 13: 9780130811226
Publisher: Prentice Hall
Publication Date: 2003
Binding: Hardcover
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Fashion is a driving force that shapes the way we live-it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture-one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
Among other special features, this comprehensive text:
- Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter
- Relates consumer behavior concepts specifically to fashion products and processes
- Integrates the rapidly-evolving domain of fashion e-commerce
- Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets
- Includes both a marketing and consumer approach to the business of fashion
- Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues
- Includes a chapter on consumer protection by business, government, and independent agencies
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
Book Description: Prentice Hall, 2003. Hardcover. Book Condition: Fair. Bookseller Inventory # G013081122XI5N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
Book Description: Prentice Hall, 2003. Hardcover. Book Condition: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. Books have varying amounts of wear, highlighting and may not include CD. Usually ships within 1 business day in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. Access codes or other supplements may not be included. Usually ships within 1 business day in quality packaging. Satisfaction guaranteed. Bookseller Inventory # 8800014987432 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Consumer Behavior (ISBN: 9780130811226) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
Book Description: Prentice Hall, 2003. Hardcover. Book Condition: Used: Good. Minor shelf/edge wear,binding tight,has few smudges along the sides and few notes,still in very good condition. Bookseller Inventory # 30119 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
Book Description: Prentice Hall, 2003. Hardcover. Book Condition: Good. NO CD; No Access Code; worn, covers, edges and corners; minor highlighting and marks Unless stated otherwise herein the notes, complementary books or items are not present; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; Bookseller Inventory # mon0000031015 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
Book Description: Prentice Hall, 2003. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SKU9721634 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Consumer Behavior : In Fashion (ISBN: 9780130811226) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 5
Book Description: 1st. New !! INTERNATIONAL Edition ,Different ISBN and Front cover, have same content as US edition Excellent Quality with Shrink Wrap .English language.Perfect condition.Excellent customer service.Prompt & Reliable Service !!. Bookseller Inventory # ABE#&-2448 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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International Edition
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Consumer Behavior : In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 5
Book Description: Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Please email before placeing order if you have any doubt in mind regarding book. Bookseller Inventory # ABE-050212-6329 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Consumer Behavior (ISBN: 9780130811226) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
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CONSUMER BEHAVIOR IN FASHION (ISBN: 9780130811226) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
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