Authoritative and real-world in focus, this brief introduction to the world of business is designed to help readers who "think" they are interested in business get an idea of the career options, requirements, and "intellectual content" of the various business disciplines. Covers: Business as an Integration of Activities; Communication and Teamwork; Economics; The Business Environment; Accounting; Information Systems and Quantitative Business Management; Operations Management; Marketing; Finance; International Business. Features two models -- The Business Function Integration Model and The Recurring Themes Model -- that tie together the relationships among all business disciplines and the interdependence of all functional units in the firm. For anyone contemplating a career in business.
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