This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
"synopsis" may belong to another edition of this title.
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
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Book Description Pearson Education, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130841293
Book Description Pearson Education, 1999. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0130841293
Book Description Prentice Hall PTR. Soft cover. Book Condition: New. New, 7th Edition .US Edition,To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0130841293
Book Description Prentice Hall, Upper Saddle River, NJ, 1999. Hardcover. Book Condition: New. 7th Edition. The book is New, The cover is in Very Nice condition. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130841293. ISBN/EAN: 9780130841292. Inventory No: 1560758573. Bookseller Inventory # 1560758573
Book Description Pearson Education, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P110130841293
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801308412921.0