Discusses how e-business systems can provide the information required to effectively manage customer needs, business strategy, technology, and customer relationships, specific techniques for improving value chains and business intelligence, incorporate e-commerce into your business model, and the coming e-society. Softcover. DLC: Electronic commerce.
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The executive guide to eCommerce: strategy, technology, relationships, and beyond.
No matter how large or small your enterprise, you need a coherent strategy for incorporating eCommerce into your business model. In Exploring eCommerce, Global eBusiness, and eSocieties, two of IBM's top eCommerce experts address every critical business, competitive, and technological challenge you face in defining and implementing your optimal eCommerce strategy. Discover how your company can leverage the key enablers of eCommerce-and take full advantage of the dramatic changes the Internet is driving throughout society. Coverage includes:
eBusiness value chain management: improving your key customer and supplier relationships eBusiness intelligence: new techniques for anticipating your customers' needs and desires
eCommerce, eSocieties, eGovernments, and the extended eBusiness enterprise Design quality: quantifying your site's usability, "stickiness," and value eBusiness models for financial services, manufacturing, and other key markets
The eCommerce decisions you make today will impact your company well into the 21st century. Don't make your plans without the most insightful, thorough, and up-to-date briefing you can find: Exploring eCommerce, Global eBusiness, and eSocieties by Craig Fellenstein and Ron Wood.About the Author:
CRAIG FELLENSTEIN is the Global Chief Deployment Architect at IBM Global Services. He has been lead architect for the worldwide deployment of IBM eCommerce infrastructures for many of IBM's key global eBusiness initiatives. Prior to rejoining IBM Electronic Commerce Services in 1995, he was also Chief Systems Designer for the Xerox Corporation. He first joined IBM in 1978, working in Artificial Intelligence topics while studying AI at Massachusetts Institute of Technology. He previously served in the United States Air Force, Tactical Air Command working in Aerospace Weapons Delivery.
RON WOOD is an Executive Consultant for IBM who played a key role in developing IBM's global eCommerce strategies. Ron provides eBusiness thought leadership for executives of companies across a variety of industries. Prior to his current assignments, he was a senior architect in IBM's Worldwide Solution Center. Ron is currently completing his Ph.D. on eCommerce with Walden University. Ron has also been noted for his work in eCommerce solutions in the journal Futuristics.
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Book Description Prentice Hall Ptr, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # 0130848468