This best-selling book provides readers with a comprehensive overview of every aspect of business and the environment in which business prospers. Business, Sixth Edition, has captured the flavor and excitement of the new economy in all of its rapidly evolving practices. The new edition continues the book's user-friendly tradition and its commitment to relevant material and hands-on learning. It also focuses on people in business and the decisions they make on a daily basis. The authors have taken this commitment to new levels in an effort to provide more personal—and, at the same time, more practical—access to people who do business by letting readers ask them questions about cutting-edge business issues and practices. Chapter topics include understanding the U.S. business system, understanding the global context of business, conducting business ethically and responsibly, managing and organizing the business enterprise, understanding entrepreneurship and small business, managing human resources, understanding labor & management relations, understanding principles of marketing, managing operations and information, and understanding financial issues. For anyone who wants to better understand the business environment and the people who populate it.
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One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.
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