Entrepreneurship (With CD-ROM) - Softcover

9780130971166: Entrepreneurship (With CD-ROM)
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Many people can't imagine starting a small business and writing a business plan. This concise and practical handbook demonstrates the theory of starting a business using realistic applications. Combines theory and background information in areas such as marketing theory, management topics, and financial recordkeeping—and provides practical, step-by-step checklists to help readers complete a business plan. Includes a business plan disk that repeats the book's checklists and provides financial forms such as projected income statements and cash flows in Excel format. Includes recent research concerning the decision to become an entrepreneur. Features a new chapter on Small Businesses and the Internet Economy. Provides a new chapter on changes in women-owned and minority-owned businesses. Includes current data on key topics: new-product development, licensing, recent changes in patent law, patent searches on the Internet. Offers separate chapters on starting a business, buying a business, and becoming a franchisee, discussing both advantages and disadvantages. Features a completed business plan at the end of the book for a self-service car wash. Includes a free book-specific Companion Website. A realistic, step-by-step handbook for anyone interested in starting their own business.

"synopsis" may belong to another edition of this title.

From the Publisher:
Going well beyond the standard entrepreneurial topics to address issues not usually found in other texts, this text features chapters on the various aspects of entrepreneurship (e.g., starting, buying, and franchising; home-based businesses; family businesses); an emphasis on how self-employment affects the entrepreneur and his/her family; and a complete, step-by-step guide to developing and writing a business plan -- with specific questions and checklists.
From the Back Cover:

Devise a business plan and learn to write your own plan through this highly proactive text. Detailed checklists walk through starting, buying, and franchising businesses. You will be introduced to all types of businesses including home-based and family businesses. You will understand how self-employment can affect you, the entrepreneur, and your family.

This handy package will provide:

  • Recent research concerning the decision to become an entrepreneur
  • Change in women-owned and minority-owned businesses
  • Current information on new product development
  • Small business and the Internet economy
  • References on:
    –Pricing models
    –Addresses of helpful Internet sites
    –Market and sell on-line

"About this title" may belong to another edition of this title.

  • PublisherPrentice Hall
  • Publication date2002
  • ISBN 10 0130971162
  • ISBN 13 9780130971166
  • BindingPaperback
  • Edition number3
  • Number of pages331
  • Rating
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