Complete 21st Century Travel Marketing Handbook, The (Trade)

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9780131133143: Complete 21st Century Travel Marketing Handbook, The (Trade)

For courses in Hospitality Sales and Marketing. This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their contributions to this text consist of exclusive articles describing how they see their industry segments today, what changes they think are coming in the next 5-10 years, and how they intend to deal with them. The premise of this book-marketing being the major determinant in travel for leisure-recognizes the important role sales plays in the big business of tourism.

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From the Back Cover:

This new book is without doubt the most comprehensive volume of marketing insights for industry professionals and students ever assembled. Bob Dickinson and Andy Vladimir hove recruited 64 of the most influential people in the travel, tourism, and hospitality business to share their visions of the future.

In this volume, you will read original articles written by such luminaries as:

Richard Anderson
CE0, Northwest Airlines, Inc

Jeb Bush
Governor, State of Florida

Simon Cooper
President and COO, The Ritz Carlton Hotel Company

Randy Garfield
President, Walt Disney Travel Company

James Host
Chairman, Host Communications

Peter Ratcliffe
CEO, Princess Cruises

About the Author:

BOB DICKINSON is President & CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation. A thirty-two year veteran of the cruise industry, Dickinson is credited as being the man who changed the image of cruising from a pastime of the rich to a vacation for the masses. He's the only individual to ever hold the position of Chairman of the Travel Industry Association (TIA) and Chairman of the Cruise Lines International Association (CLIA). He authored the book Selling the Seas with Andy Vladimir. Advertising Age has named him as one of the 100 Best Marketers in the Nation.

ANDY VLADIMIR is Associate Professor Emeritus of Marketing and Management at Florida International University's School of Hospitality and Tourism Management. Vladamir has been called a "marketing superstar, a living legend, and art award winning professor and scholar". He is known as "Mr. Quotable Quote" by industry professionals everywhere. Vladimir is the former Director of Tourism for the Government of Bermuda, a widely respected business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and Contributing Editor of QUEST Magazine, published by the Muscular Dystrophy Association.

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Vladimir, Andy M.; Dickinson, Bob
Published by Prentice Hall (2004)
ISBN 10: 0131133144 ISBN 13: 9780131133143
New Paperback Quantity Available: 1

Book Description Prentice Hall, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0131133144

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