Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate".
"synopsis" may belong to another edition of this title.
Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.From the Publisher:
This substantial revision, now 15% shorter, has a strategic orientation including a real marketing plan, the Millinnium Marketing Plan. It fully integrates global issues throughout. There are three distinctive chapters that explore the important topics of competitive advantage, brand building and relationships, and direct marketing. The contemporary design includes information graphics and embedded boxes entitled "Risks and Gambles," "Behind the Scenes," and "Open to Debate."
"About this title" may belong to another edition of this title.
Book Description Pearson Education (US), 1994. Paperback. Book Condition: New. book. Bookseller Inventory # 0131259490
Book Description Pearson US Imports & PHIPEs, 1994. Paperback. Book Condition: New. 2nd teacher's. Bookseller Inventory # DADAX0131259490
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801312594921.0