Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)

9780131384323: Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)
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Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour.  Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour  provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.

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  • PublisherPearson Education Canada
  • Publication date2010
  • ISBN 10 0131384325
  • ISBN 13 9780131384323
  • BindingMisc. Supplies
  • Edition number5
  • Number of pages624
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Solomon, Michael R.; Zaichkowsky, Judith L.; Polegato, Rosemary
Published by Pearson Education Canada (2010)
ISBN 10: 0131384325 ISBN 13: 9780131384323
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Book Description The pages do not have any notes or highlighting/underlining. Cover may have minimal signs of wear. May not include access codes or DVD/CD. Seller Inventory # D10A-VG-0131384325-084

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