Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour. Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.
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Book Description The pages do not have any notes or highlighting/underlining. Cover may have minimal signs of wear. May not include access codes or DVD/CD. Seller Inventory # D10A-VG-0131384325-084