This fourth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
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A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
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The twenty-first century has dawned with entrepreneurship as a major force shaping the global economy. The future growth of this economy lies in the hands of men and women committed to achieving success through innovative customer-focused new products and services. At the heart of this global movement are entrepreneurs who demonstrate their willingness to assume the risks associated with creating new business ventures. Those who possess the spirit of entrepreneurial leadership haVL1' led, and will continue to lead, the economic revolution that has proved repeatedly to raise the standard of living for people everywhere. We hope that you will join this economic revolution to bring about lasting, positive changes in your own community and around the world.
This fourth edition of Essentials of Entrepreneurship and Small Business Management introduces you to the processes of new venture creation and the critical knowledge you need to manage your business once it is formed. We,hope that you will follow your dream of becoming a successful entrepreneur with the help of this textbook and your instructor.
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Book Description Prentice Hall, 2004. Book Condition: Good. 4th Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP13688280
Book Description Prentice Hall, 2004. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Bookseller Inventory # ABE_book_usedgood_0131440292
Book Description Prentice Hall, 2004. Paperback. Book Condition: Used: Like New. Bookseller Inventory # SONG0131440292
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97801314402964.0
Book Description Prentice Hall, 2004. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-261-29-4447104