Brand new to this edition, the printed student Media Guide, complete with rate cards, gives an in-depth explanation of each form of media. In addition, the instructor will have short-and long-term project options to choose from, geared around each of the media channels discussed.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0131466151