Strategic Management: Concepts and Cases - Hardcover

David, Fred R.

Hardcover

ISBN 10: 0131503499 ISBN 13: 9780131503496

Publisher: Pearson College Div, 2004

Synopsis

The tenth edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter€”globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.

About this edition

• Publisher: Pearson College Div
• Publication date: 2004
• ISBN 10: 0131503499
• ISBN 13: 9780131503496
• Binding: Hardcover
• Number of pages: 431