Moral Intelligence

9780131740334: Moral Intelligence

"The authors offer a timely, important, and practical personal guidance system that anyone in the business world would do well to adopt. The world of business would be vastly improved if Moral Intelligence became required reading.”

Daniel Goleman, Author of Emotional Intelligence


“Lennick and Kiel are consulting masters who guide us the way they live–with moral intelligence. They prove that you don’t have to sacrifice your soul to lead productively.”

Richard J. Leider, Founder, The Inventure Group and bestselling Author of Repacking Your Bags and The Power of Purpose


“We live in an increasingly competitive and global world. Increasingly, ‘the end justifies the means.’ This often results in the loss of our moral compass. Lennick and Kiel show usthat the truly great business leaders never sacrifice moral integrity for financial goals and that maintaining the highest ethical standards is not only the ‘right’ thing to do, it produces the best companies and the best results.”

Paul Fribourg, CEO of Conti-Group Companies and Chairman, Lauder

 Institute,Wharton Business School


Moral Intelligence demonstrates compellingly that doing what is right morally and doing what is right for your business are inseparable. Lennick and Kiel cite numerous business cases where the moral decision was also the smartest strategic decision. Importantly, they provide practical advice and exercises to help readers assess and strengthen their own moral competence and effectiveness as leaders. For CEOs and other decision makers, Moral Intelligence makes good business sense.”

Dick Harrington, CEO of The Thomson Corporation


“It should be obvious by now–our private enterprise system needs to revisit its role in our society. The questions are:What changes are in order and how can they be achieved? Moral Intelligence addresses these questions and provides tools to implement the answers.”

Irvine O. Hockaday, Jr., President/CEO–Hallmark Cards, Inc. (Ret.)


“Moral Intelligence is the foundation of moral authority, which alone enables formal authority to work–sustainable over time. This conscience-challenging book drills deep into both the science and the practical how-tos in building universal principle-centered values into our lives and cultures. A motivating and inspiring read!”

Dr. Stephen R. Covey, Author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness


Moral Intelligence is excellent reading for new entrants to the business world as well as experienced managers. I found numerous examples that were right on point with actual events that I have experienced in over 40 years of managing. It was also helpful to have the topics presented in the context of current events that hold the readers’ interest. This book should be on the reading list of every student regardless of their career choice.”

Larry Pinnt, Chairman, Cascade Natural Gas


“At a time when capitalism faces questions of legitimacy brought on by poor leadership behaviors, this book provides a healthy way of thinking of the internal compass that can avoid corporate atrocities.”

Mike McGavick, CEO & Chairman of Safeco Corporation


“This book identifies the traits which identify value-oriented corporate leaders and provides a practical primer to a business person to identify and emulate these critical traits. It is essential reading for anyone who believes that this is the way the world is going.”

Mike Phillips, Chairman, Russell Investment Group


“In their new book, Doug Lennick and Fred Kiel bring to the business world a much needed moral guidance system. Given the worldwide erosion of trust in American business, the authors’ user-friendly tools and concepts arrive not a moment too soon.”

Keith Reinhard, Chairman, DDB Worldwide and President, Business for

Diplomatic Action




This new, paperback version contains a new Epilogue with updated information on many of the companies and case studies discussed in the original hardback version.


There is a powerful correlation between strong moral principles and business success. In this book, two globally respected leadership experts illuminate that connection, define the specific competencies that comprise “moral intelligence,” and show exactly how to promote it throughout your organization.


Drawing on extensive original research, Doug Lennick and Fred Kiel demonstrate how the best performing companies have leaders with a strong moral compass and the ability to follow it–even in a world that may reward bad behavior in the short run.


Lennick and Kiel identify and help you build the moral skills leaders need most, including integrity, responsibility, compassion, and forgiveness. They offer realistic guidance on being a moral leader in both large organizations and entrepreneurial ventures: guidance reflecting decades of experience coaching executives at the very highest levels.


Moral Intelligence also introduces the breakthrough Moral Competency Inventory (MCI): an indispensable metric to assess where you and your organization stand right now.


In recent years, companies have discovered the value of Emotional Intelligence (EI). But EI isn’t enough: only leaders with strong moral intelligence can build the trust and commitment that are the foundation of truly great businesses. Be one of those leaders, lead one of those companies, with Moral Intelligence.


Foreword xxi

Introduction xxix



Chapter 1: Good Business 3

Chapter 2: Born to Be Moral 19

Chapter 3: Your Moral Compass 37

Chapter 4: Staying True to Your Moral Compass 63



Chapter 5: Integrity 79

Chapter 6: Responsibility 93

Chapter 7: Compassion and Forgiveness 105

Chapter 8: Emotions 115



Chapter 9: The Moral Leader 141

Chapter 10: Leading Large Organizations 157

Chapter 11: Moral Intelligence for the Entrepreneur 185


Epilogue: Becoming a Global Moral Leader 207

Epilogue: Update on Moral Intelligence’s Cast of Characters 215


Appendix A: Strengthening Your Moral Skills 239

Appendix B: Moral Competency Inventory (MCI) 251

Appendix C: Scoring the MCI 259

Appendix D: Interpreting Your MCI Scores 265


Index 273

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From the Back Cover:

Through a combination of research, and original thought leadership, the authors demonstrate how the best performing companies have leaders who actively apply moral values to achieve enduring personal and organizational success. These individuals exhibit moral intelligence: a strong moral compass and the ability to follow it. Lennick and Kiel reveal how dozens of companies benefit from the moral intelligence of their leaders, help build specific moral competencies leaders need: integrity, responsibility, compassion, forgiveness, and more. This book also includes the new Moral and Emotional Competency Inventory (MECI): an indispensable metric to assess moral intelligence. Leaders with strong moral intelligence can build the trust and commitment that are the foundation of truly great businesses. Be one of those leaders, lead one of those companies, with Moral Intelligence.

About the Author:

Doug Lennick’s career as an executive, sales manager, and a developer of people is legendary. Today, in addition to his work as a founding member of the Lennick Aberman Group, Doug continues to work directly with Ken Chenault, CEO of American Express and Jim Cracchiolo, CEO of Ameriprise Financial, formerly American Express Financial Advisors. Although no longer full time, Doug retains the title of EVP at Ameriprise Financial. As a senior advisor to Ken and Jim, Doug’s focus is on workforce culture and performance. As a leader, a coach, and a mentor, Doug has taught thousands how to be successful in both their personal and professional lives.

    In the early 1990s, Doug was one of two (the other being Jim Mitchell) senior managers at American Express responsible for championing, developing, and implementing the Emotional Competence training program that was recognized by the Consortium for Research on Emotional Intelligence in Organizations as a model program. Doug’s work and American Express’s Emotional Competence program were recognized in Daniel Goleman’s Working with Emotional Intelligence and in Tony Schwartz’ Fortune magazine article on the same topic. In The Power of Purpose, Richard Leider referred to Doug as the “spiritual leader” of the company.

    Doug lives in Edina, Minnesota, with his wife, Beth Ann, and their youngest daughter, Joan. Doug’s son Alan is an actor and a financial advisor living in New York City with his wife Sari, and Doug’s oldest daughter, Mary, attends Trinity College in Hartford, Connecticut.



One of the “founding fathers” of the field of executive coaching, Fred Kiel began challenging senior executives in the mid-1970s to improve their leadership skills. Trained as a Ph.D. counseling psychologist, he left the private practice world in the mid-1980s and has since devoted his fulltime career to the field now known as executive coaching. He serves as the coach to several CEOs. He is working on his next book, What CEOs Believe and How It Impacts the Bottom Line.

    In 1987, he formed a partnership with Eric Rimmer in the UK and by 1991, he and Eric joined forces with Kathryn Williams to form KRW International, which has grown into a boutique of mostly Ph.D.-level coaches, internationally recognized for their expertise in the leadership demands of the C-Suite.

    Fred lives on his organic farm in Southeastern Minnesota, in the midst of cold running trout streams and Amish farms, along with his wife, Sandy and youngest daughter, Freda. Sandy is the innkeeper for the Inn at Sacred Clay Farm–their country inn bed and breakfast with five luxury guest rooms and meeting space for small groups.



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