The craft of copywriting: How to write great copy that sells - Softcover
Copywriting is a craft, and one that you can certainly learn. Take it from the author - Alastair Crompton - who's made an illustrious career out of twenty-five years in the advertising business. Fully illustrated with numerous examples of top-notch advertising, THE CRAFT OF COPYWRITING is probably the best teacher a young copywriter could ever have. but its value isn't restricted to those who sit behind computer screens. Everyone in advertising - clients, accounty executives, marketing and product managers, even business students - will find it a fascinating, behind-the-scenes account of a multi-billion dollar activity - the making of ads that sell.
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- PublisherPrentice-Hall
- Publication date1982
- ISBN 10 0131883917
- ISBN 13 9780131883918
- BindingPaperback
- Number of pages185
- Rating
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The craft of copywriting: How to write great copy that sells
Published by
Prentice-Hall
(1982)
ISBN 10: 0131883917
ISBN 13: 9780131883918
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0131883917
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US$ 101.20
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Stock Image
The craft of copywriting: How to write great copy that sells
Published by
Prentice-Hall
(1982)
ISBN 10: 0131883917
ISBN 13: 9780131883918
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0131883917
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