Best Practice Cases in Branding for Strategic Brand Management, 3/e - Softcover
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About the Author:
Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.
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- PublisherPearson College Div
- Publication date2007
- ISBN 10 013188865X
- ISBN 13 9780131888654
- BindingPaperback
- Edition number3
- Number of pages382
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Best Practice Cases in Branding for Strategic Brand Management, 3/e
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Best Practice Cases in Branding for Strategic Brand Management, 3/e
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Best Practice Cases in Branding for Strategic Brand Management, 3/e
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Best Practice Cases in Branding for Strategic Brand Management, 3/e
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ISBN 13: 9780131888654
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Best Practice Cases in Branding for Strategic Brand Management, 3/e
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ISBN 13: 9780131888654
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Best Practice Cases in Branding for Strategic Brand Management, 3/e
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(2007)
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ISBN 13: 9780131888654
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Best Practice Cases in Branding for Strategic Brand Management, 3/e
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Best Practice Cases in Branding for Strategic Brand Management, 3/e
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BEST PRACTICE CASES IN BRANDING
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(2007)
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Best Practice Cases in Branding: Lessons from the World's Strongest Brands
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Prentice Hall
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Book Description Paperback. Condition: Brand New. 3rd edition. 382 pages. 9.00x7.00x1.00 inches. In Stock. Seller Inventory # 013188865X
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