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9780132176842

Marketing: Real People, Real Choices (7th Edition)

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.

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9780132176842: Marketing: Real People, Real Choices (7th Edition)

Real people, real choices–give students a real feel for marketing.

 

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

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Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. Author
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Book Description U.S.A.: Prentice Hall, 2011. Soft cover. Book Condition: New. Teacher's Edition. ***INSTRUCTOR'S EDITION!!! Identical to student edition. May have black tape on cover. SHIPS FAST! ! ! SAME DAY OR W/N 24 HOURS. EXPEDITED SHIPPING AVAILABLE TOO! !. Bookseller Inventory # ABE-17255124893

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Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. Author
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Book Description Prentice Hall PTR. Soft cover. Book Condition: New. New, International Edition, 7th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 013217684X

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Book Description Prentice Hall, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Bookseller Inventory # ABE_book_new_013217684X

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Book Description Pearson Education (US), United States, 2011. Paperback. Book Condition: New. United States ed of 7th revised ed. 272 x 213 mm. Language: English Brand New Book. Real people, real choices--give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. Bookseller Inventory # AAC9780132176842

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