Advertising Research: Theory and Practice - Hardcover

Davis, Joel

9780132218139: Advertising Research: Theory and Practice
Hardcover
ISBN 10: 0132218135 ISBN 13: 9780132218139
Publisher: Pearson College Div, 1996
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This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways?breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.

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  • PublisherPearson College Div
  • Publication date1996
  • ISBN 10 0132218135
  • ISBN 13 9780132218139
  • BindingHardcover
  • Edition number1
  • Number of pages695

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9780536268297: Advertising Research: Theory and Practice. Custom Edition For the University of Florida

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