Electronic Commerce A Managerial Perspective 2008 - Hardcover

Turban, Efraim; King, David; McKay, Judy; Marshall, Peter; Lee, Jae

Hardcover

ISBN 10: 0132243318 ISBN 13: 9780132243315

Publisher: Pearson College Div, 2007

Synopsis

This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove i

About this edition

• Publisher: Pearson College Div
• Publication date: 2007
• ISBN 10: 0132243318
• ISBN 13: 9780132243315
• Binding: Hardcover
• Edition number: 1
• Number of pages: 910