Rethinking Marketing: The Entrepreneurial Imperative - Softcover
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers.
For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2008
- ISBN 10 0132393891
- ISBN 13 9780132393898
- BindingPaperback
- Edition number1
- Number of pages384
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Rethinking Marketing: The Entrepreneurial Imperative: United States Edition
Published by
Pearson Education (US)
(2008)
ISBN 10: 0132393891
ISBN 13: 9780132393898
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Rethinking Marketing: The Entrepreneurial Imperative: United States Edition
Published by
Prentice Hall
(2008)
ISBN 10: 0132393891
ISBN 13: 9780132393898
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Book Description Paperback. Condition: Brand New. 1st edition. 352 pages. 6.00x6.00x0.50 inches. In Stock. Seller Inventory # zk0132393891
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