9780132538961

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Clow, Kenneth E.; Baack, Donald E.

ISBN 10: 0132538962 / 0-13-253896-2
ISBN 13: 9780132538961
Publisher: Prentice Hall
Publication Date: 2011
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 


Editorial reviews may belong to another edition of this title.
 

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Clow, Kenneth E.; Baack, Donald E.
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # abeee7880

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Book Description: Book Condition: NEW. Edition 5. BRAND NEW *** INTERNATIONAL EDITION ****The main content in chapter has same content as US edition. BOOK ONLY. This book is color printed. This international edition textbook has different page number from the US edition. Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. Bookseller Inventory # I9780132538961

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Book Description: Prentice Hall 2011-01-06, 2011. PAPERBACK. Book Condition: New. 0132538962 CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. REVIEW COPY. May not include student CD or access code. BRAND NEW. A portion of your purchase of this book will be donated to non-profit organizations. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0132538962ZN

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