Integrated Advertising, Promotion, and Marketing Communications - Softcover

Clow, Kenneth E.; Baack, Donald

9780132538961: Integrated Advertising, Promotion, and Marketing Communications
Softcover
ISBN 10: 0132538962 ISBN 13: 9780132538961
Publisher: Pearson College Div, 2011
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Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

"synopsis" may belong to another edition of this title.

  • PublisherPearson College Div
  • Publication date2011
  • ISBN 10 0132538962
  • ISBN 13 9780132538961
  • BindingPaperback
  • Edition number5
  • Number of pages445
  • Rating

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