9780132538961

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Clow, Kenneth E.; Baack, Donald E.

ISBN 10: 0132538962 / 0-13-253896-2
ISBN 13: 9780132538961
Publisher: Prentice Hall
Publication Date: 2011
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 


Editorial reviews may belong to another edition of this title.
 

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Integrated Advertising, Promotion and Marketing Communications (5th Edition) (ISBN: 0132538962 / 0-13-253896-2)
Clow, Kenneth E.;Baack, Donald E.
ISBN 10: 0132538962
ISBN 13: 9780132538961
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Book Description: Prentice Hall. Paperback. Book Condition: New. Bookseller Inventory # DADAX0132538962

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Integrated Advertising, Promotion and Marketing Communications (ISBN: 9780132538961)
Clow, Kenneth E.;Baack, Donald E.
ISBN 10: 0132538962
ISBN 13: 9780132538961
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Book Description: Book Condition: NEW. BRAND NEW *** INTERNATIONAL EDITION ****The main content in chapter has same content as US edition. BOOK ONLY. This book is color printed. This international edition textbook has different page number from the US edition. Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. Bookseller Inventory # I9780132538961

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International Edition
International Edition
Integrated Advertising, Promotion and Marketing Communications (ISBN: 0132538962 / 0-13-253896-2)
Clow, Kenneth E.;Baack, Donald E.
ISBN 10: 0132538962
ISBN 13: 9780132538961
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Book Description: Book Condition: Brand New. Brand New ,5 edition, , color Printing, Softcover International edition GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 3782

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Integrated Advertising, Promotion and Marketing Communications (ISBN: 0132538962 / 0-13-253896-2)
Clow, Kenneth E.;Baack, Donald E.
ISBN 10: 0132538962
ISBN 13: 9780132538961
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Book Description: Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 5 edition, , color Printing, Softcover International edition , High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 103782

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International Edition
International Edition
Integrated Advertising, Promotion and Marketing Communications (5th INTERNATIONAL EDITION) (ISBN: 9780132538961)
Clow, Kenneth E.;Baack, Donald E.
ISBN 10: 0132538962
ISBN 13: 9780132538961
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Book Description: Softcover. Book Condition: New. Brand new International Edition written in english. Soft Cover, Paper Back. Occasionally, international textbooks will different exercises at the end of chapters. DOES NOT COME ACCESS CODE/CD/ or other SUPPLEMENTS, PLEASE EMAIL US FOR DETAILS. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. Ship from Multiple Locations, including Malaysia and Singapore. Shipping should take from 3-5 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, New Zealand and Japan; for faster processing time, please select Expedite Shipping. No PO BOX/APO/FPO address please. Bookseller Inventory # 9780132538961

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International Edition
International Edition
Integrated Advertising, Promotion, and Marketing Communications (5th International Edition) (ISBN: 9780132538961)
Clow, Kenneth E.;Baack, Donald E.
ISBN 10: 0132538962
ISBN 13: 9780132538961
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Book Description: Pearson Education, Old Tappan, NJ, U.S.A., 2010. Soft cover. Book Condition: New. This is INTERNATIONAL EDITION! BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Bookseller Inventory # 003503

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Integrated Advertising, Promotion, and Marketing Communications (ISBN: 0132538962 / 0-13-253896-2)
Clow, Kenneth E.;Baack, Donald E.
ISBN 10: 0132538962
ISBN 13: 9780132538961
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Integrated Advertising Promotion and Marketing Communications (ISBN: 9780132538961)
Clow, Kenneth E.;Baack, Donald E.
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Integrated Advertising, Promotion and Marketing Communications (5th Edition) [Paperback] (ISBN: 0132538962 / 0-13-253896-2)
Clow, Kenneth E.;Baack, Donald E.
ISBN 10: 0132538962
ISBN 13: 9780132538961
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Integrated Advertising, Promotion and Marketing Communications (5th Edition) (ISBN: 0132538962 / 0-13-253896-2)
Clow, Kenneth E.;Baack, Donald E.
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ISBN 13: 9780132538961
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