Praised for the solid foundation it builds for business students, Burns/Bush provides a unique step-by-step approach to market research that breaks down the intimidating subjects found in this course. This first Canadian edition builds on the core strengths of the U.S. edition while introducing Canadian coverage of key topics to demonstrate the relevance of the subject for Canadian marketers. The text is written in a student-friendly manner, with many examples, and provides students with the tools necessary to conduct basic analysis.
"synopsis" may belong to another edition of this title.
Book Description Pearson Education Canada, 2012. Hardcover. Book Condition: Acceptable. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780132557368-5-0-3. Bookseller Inventory # 9780132557368-5-0-3
Book Description Pearson Education Canada, 2012. Hardcover. Book Condition: Good. Has minor wear and/or markings. SKU:9780132557368-3-0-3. Bookseller Inventory # 9780132557368-3-0-3